Yahoo's press release gives the full scoop about how the search engine giant acquired the social media site, but my first thought was "Oh no, Tumblr just became the new Geocities".
The first line of the press release reads "Promises not to screw it up" with the emphasis taken directly from the release. According to the details, Tumblr will be ran separately under the same management as before, which of course sounds promising.
While I've been familiar with Tumblr for years, the one thing that I wasn't aware of was what CNET's coverage of the acquisition highlighted: just how popular Tumblr truly is. Where Facebook eats up a tad over 80% of the social networking traffic each day, Tumblr accounts for over 5% and beats out Twitter and Pinterest.
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